The Targeted Conversation

Marketing On A Shoestring: 5 Ways To Stretch Your Budget

Yvette Bowlin — Wed, 17 Apr 2013 05:08:52 +0000

The key to marketing is to break through the distractions and present yourself as a contender in the marketplace. To beat all the competition in becoming the top pick for a product or service when your target audience is ready to buy. Not only are you fighting with other advertisers, but you’re fighting against much [...]

The Way Google Works

Yvette Bowlin — Fri, 08 Mar 2013 22:02:40 +0000

We all know it. We all use it. As business owners, we need to understand it. Understand how it thinks, works, ranks, evolves… I was reading Neil Patel’s latest post on QuickSprout and he goes into ‘How To Think Like Google.’ An important undertaking if you care to be at all successful [...]

Organic Search v Social Media

Yvette Bowlin — Thu, 01 Nov 2012 13:42:17 +0000

Organic search still beats out social media for new lead generation by a landslide. Thought it wasn’t so? Thought social media was the take-all champion? Well, look at this MarketingSherpa report pulling stats from actual survey participants and their traffic and conversion data.

See [...]

Social Media: What Not to Do

Yvette Bowlin — Mon, 06 Aug 2012 14:27:16 +0000

Courtesy of the hilarious TheOatmeal.com, here’s what not to do in order to garner Likes and such…

Cracks me up! Had to share.

Brand Talk: Adobe

Yvette Bowlin — Thu, 28 Jun 2012 00:57:52 +0000

Looks like Adobe has tapped into a new market: the novice photographer and photo-editor. Where Facebook leaves off allowing the sharing of fun photos showcasing events and random run-ins, Instagr.am takes over in allowing for photo-filtering effects, followers, likes, comments, and even a popular page featuring the day’s top photos. (Thanks to the iPhone’s pristine [...]

The 7 Stages of Business Success

Yvette Bowlin — Tue, 26 Jun 2012 01:28:47 +0000

Another infographic because I love them and I know you love them. This is huge and will help you picture in your head where you’re going with your business venture. Listen up, this is serious. It’s important that when plotting your course that you start the business with the end in mind. Do you want [...]

5 Key Ways to Drive Traffic to Your Website

Yvette Bowlin — Mon, 11 Jun 2012 04:44:47 +0000

So you’ve created a website. Now what? Well, you’ll need to position yourself in the marketplace. If you want to use the blog as a source of income, there’s a way to do that correctly. The first step is obviously to drive traffic to your site. Next, build a customer list by collecting data of [...]

22 Ways to Write Compelling Content

Yvette Bowlin — Thu, 07 Jun 2012 02:52:04 +0000

To all my fellow bloggers out there, kudos for sticking with it. By you staying committed to delivering time-honored content, you’re serving your community and industry! Bravo. Sure, it’s challenging, especially if you work a full-time job or if your business is your full-time job…who has time anymore? But you’ve recognized how important a blog [...]

Brand Talk: Coca-Cola

Yvette Bowlin — Wed, 23 Nov 2011 23:22:20 +0000

Coca-Cola is one to watch for marketing inspiration. It has climbed to the most widely recognized brand of any kind in the world! Not only does it have the heritage and brand equity other products aspire toward, it knows how to use it to its advantage. Granted, a downfall of this brand strength is that [...]

There’s always a place for humor

Yvette Bowlin — Tue, 04 Oct 2011 04:16:50 +0000

Make me laugh! Humor is a powerful tool in advertising. It disarms people and builds rapport faster than any other emotion. If you can incorporate humor into the message, do it!! It will serve you. Laughter signals acceptance and positive associations. And it’s contagious!! Rarely do you find someone who won’t laugh with you, even [...]